Wednesday, July 11, 2018 Event Food

SARSAYA® Explores PH Flavors and Latest TVC with Coco Martin

Ever since I became a stay-at-home mom beginning mid-February of this year, I started to cook every single meal of every day. No complaints at all because I grew up in a family who has a love affair with food and home-cooked meals. During this time, I discovered how using Oyster Sauce in my recipes boosts the flavor of our meal. I use SARSAYA® Oyster Sauce in cooking and not because of Coco Martin alone ha (kilig!) but because it really has a big hint of oyster in it versus other brands.

SARSAYA's Brand Ambassador, the Prometime King, Mr. Coco Martin

And how fortunate that I was invited to witness the launch of SARSAYA's latest TVC with Coco Martin last week at Las Casas Filipinas de Acuzar in Quezon City. It was a beautiful Filipiniana-themed event dubbed Exploring Local Flavors with SARSAYA®. The program started with an exclusive #kaSASAYAn Filipino Food Walking Tour led by award-winning food writer Ige Ramos featuring local street food and carinderia favorites within the storied walls of Las Casas. Participants were able to sample fishballs, squidballs, traditional pancit habhab served on banana leaves, and carinderia-style adobo complemented by SARSAYA® oyster sauce.

Senior Brand Assistant Rhenz Villanueva shared that “SARSAYA® has reached the number three spot in the oyster sauce category within only one year of being in the market. Wow, that's quite an achievement for a newcomer brand.

The highlight of course of the event came when the handsome Primetime king and SARSAYA® ambassador Coco arrived and charmed everyone in attendance, including me and my sleeping baby. He shared stories from the set of his most recent brand commercial. In it, Coco happily chimes the catchy jingle, “Lasang Oyster na Oyster, SARSAYA®!”

The Lizardos (Jace, Japoy, and Jan), Primetime King Coco Martin, myself and sleeping Damien

With Jan Lizardo and Baby Jace

When asked what his take on the success of Sarsaya® being 3rd leading brand, he shared, ”Siyempre po masayang-masaya ako. Nakaka-proud na sabihin na ang pagtitiwala ng Ajinomoto sa akin bilang endorser ng kanilang bagong produktong Sarsaya® ay nagbunga ng maganda, at naging positibo ang pagtanggap ng mga mamimili rito.”

When I got home from the event, hay, nagluto agad ako, pati the following day using SARSAYA Oyster Sauce, na-inspire kay Coco Martin. Here they are:

Pork Adobo Con Patatas in SARSAYA Oyster Sauce

Ginisang Kangkong in SARSAYA Oyster Sauce

Will share the recipe on another post loves !:)

For Coco’s new SARSAYA® commercial and other updates, like them on Facebook: facebook.com/CookmunitybyAjinomotoPH and visit www.ajinomoto.com.ph.

Louise Antonette

Hi, I'm Louise Fandiño Santos, a wife, a mom of all boys and a campaigns strategist by profession. My family, singing, flowers, chocolates, coffee, and traveling make me happy. I passionately blog about pretty and practical things and choices concerning motherhood, relationships, food, travel, events, and shopping. MORE?