I’ve always shared on my social stream that hubby and I love steaks.  And shamelessly I admit that we only get to devour steaks or other special beef on special occasions or when dining out.  The impressions of beef to me have always been: hard to prepare, hard to cook, and intimidating or impractical to serve.

But these impressions were proven wrong when I attended a luncheon event organized by Meat & Livestock Australia (MLA).  Mr. Peter Paul Perez, MLA Country Manager to the Philippines and Vietnam, launched a consumer-based program Let's Meat Up with an intention to revolutionize the habit of making beef and lamb dishes only available on special days.