Superb Cath Inc., the company behind trusted seafood brand Seaking celebrated its 20th anniversary at Makati Shangri-la Hotel last November 8, 2019.  I'm honored to be invited and witness the Uy siblings, Jennifer, Jeffrey, Nancy, and Shirley, tell their brand story which started two decades ago.  It was definitely a touching story of love for family and helping each other no matter what the circumstance could be.

Seaking had a humble beginning when the siblings sold bangus (milkfish) from their father's fishpond.  They would debone the fish themselves and sell them to supermarkets on their own.  With a small capital, they built Seaking from ground up.  Now, Seaking has become an industry leader and a household name.

Seaking is the first wild salmon retailer in the Philippines.  Seaking products can be found in more than 1,500 supermarkets, restaurants, and hotel chains in the Philippines. Their products are also exported to countries like Japan, South Korea, Australia, New Zealand, Canada, and USA among others. From a home-based operation back in 1999, Seaking has grown to encompass a 20,000sqm processing plant which will be fully operational in January 2020.  “As the great Walt Disney said, all our dreams can come true if we have the courage to pursue them. We intend to continue delivering quality products and through our passion we have not only captured the hearts of the Filipinos but their trust and confidence in the Seaking brand,” Jennifer Uy Ampon shares.


The first Seaking poduct I've ever tried was, of course, the milkfish, and then our favorite Cream Dory.  Now, they have a number of other products such as Squid, Bottled Bangus, and their newest offering which I've also tried a few months ago, their Wild Alaskan Keta Salmon line.  What started as a frozen milkfish business has developed into a full-blown seafood line.

The Seaking Wild Alaskan Keta Salmon Line
The healthiest type of salmon came all the way from Alaska, they are wild and not farmed.  The difference is wild salmon is healthier because it's born in rivers and then the ocean as adults.  They feed with the healthiest seafood as well, making it rich in Omega 3 which helps imporve heart health, enhance the immune system, and even reduce the rist of diabetes.  Currently, it offers four (4 cuts of Wild Alaskan Keta Salmon: Chunks, Belly, Steak, and Slab.

During the event, we were served different dishes using Seaking's Wild Alaskan Keta Salmon.  Here they were:

In order to ensure the highest product standards, Seaking has continuously adhered to the
following principles:

1. Fresh frozen seafood
2. Strict production process
3. International food standard approved operation
4. Fish is carefully selected, deboned, marinated/smoked, packed/labeled, and vacuum sealed. They follow a first in, first out policy so the fish is always fresh.

All the attendees had both fun and touching moments during the celebration of Seaking's company anniversary.  Who wouldn't get excited with all the prizes that were given away!  Imagine, cash, new top of the line mobile phones, and many more were taken home by very lucky attendees.  Sadly, I wasn't one of the luckier ones.  But to be there is already a huge blessing!  Why?  I took home Seaking products which my family and I love so much!  Thank you so much Seaking for inviting me and congratulations on your 20th anniversary.  A good company with a good heart like yours will surely last!

For more information about Seaking, check their website: https://www.seaking.com.ph/ and follow them also on Facebook: https://www.facebook.com/seaking.ph/ .