Monday, May 22, 2023
Events
Beko Marks 3rd Anniversary In The Philippines With Trade Launch, Lays Out Business Development Plans
Beko Philippines
is entering a new phase of business in their journey to bring the European
brand to a sustainable lifestyle for Filipino customers. In celebration of its
third year of operations, Beko announces its goal of being the number one
European brand in the Philippine market in the next 5 years.
“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Gürhan Günal, Beko’s country director in the Philippines, who also presented the company’s business development plans of EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.
This is the heart
and reason why this year, Beko will be made available soon in other appliance
stores nationwide as it continues to “expand” its distribution to other retail
channels. To further “grow”
brand awareness and visibility they also announced the renewal of their brand
ambassadorship with Judy Ann Santos-Agoncillo alongside with digital and
traditional media investments.
As one of the “leading” manufacturers of home appliances, Beko promotes the Live Like a Pro lifestyle and inspires Filipinos to experience a more convenient way of living through European style product lines. They stated that Beko Pilipinas Corporation is the exclusive distributor of Hitachi Major Domestic Appliances as part of their brand portfolio.
Beko appliances are made smart, relevant
and designed to easily support Filipino families. With the HomeWhiz function
you can easily “connect” to your Beko appliances with the use of your
smartphones.
As part of Beko’s global sustainability effort, Beko Philippines announces its partnership with Plastic Credit Exchange, which serves a global ecosystem of carefully vetted partners that recover, process, and recycle plastic waste with programs that improve livelihood, scale up social impact, and reduce the flow of plastic pollution into nature. The partnership is in line with Extended Producer Responsibility Law, which holds companies responsible for the plastic packaging they use throughout the lifecycle of their products.
As Beko marked its third year in the Philippines, the appliance brand held a grand trade launch for its dealers at the Marriott Hotel Grand Ballroom with the theme “Empowered to Live Like A Pro.” During the whole-day event, guests, including media and dealers, got to experience Beko’s range of appliances. They also got tips from a chef and an interior designer on how to manage their homes like a pro.
Beko Philippines showcased its hero
technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure,
Hygiene+, AeroPerfect TM and many
others. These technologies help you live like a pro. Among the products
displayed that day were cookers.
The HII64205F2MT is a 60x50cm built-in induction hob with four
Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner
plate. Meanwhile, the BBIS14300XCSE 60x60cm. multifunction built-in oven with
six cooking functions, including Steam
Aid feature for moist and even cooking.
Beko's Wide Range of Refrigerators |
There were also refrigerators, one of the appliances which Beko is famous for. The GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass door finish.
Beko Cooking Ranges |
Other appliances include the CEG7302B, a
bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with Go
Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing
and HomeWhiz.
Beko Inverter Aircons |
Beko appliances are available at 1st
Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance,
Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great
World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s
Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons
Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United
Motoliance, and Western Appliance.
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