Making Christmas Reunions REAL Again

As a tradition, my family sees each other for Christmas to have a lovely meal together, bond, and exchange gifts as well.  I guess it's ...

As a tradition, my family sees each other for Christmas to have a lovely meal together, bond, and exchange gifts as well.  I guess it's pretty the same for most Filipino families.  Our culture is all about family. The mandatory family reunion happens not just once or twice a year, but every chance possible. From Birthdays to graduations all the way to the grand Christmas reunion, family gatherings are always filled with food, catching up, and loads of wholesome family fun.

 Sadly though, we’ve seen many changes in traditional family dynamics — from a simple meal to dance numbers by the grandkids. Families are reaching out to friends and relatives abroad through technology. While technology can be used to connect people, it can also become a wall between family members.  I noticed that kids do not do actual play, but their heads are down looking at a gadget they are holding (which is sometimes bigger that their faces) to play.  Cousins in circle chat with another person online, instead with each other to ask how's everyone doing or to simply play a game.
I am glad though that we made a conscious effort not to make this a new norm whenever we see each other during reunions.  We intentionally put down our phones and be really present during the gathering ang connect with our loved ones.  The times we take out our phones are when we need to take photos.  I am happy that El Real pasta also believes in making REAL connections this holiday.  It isn't really completely giving up your created social media life but to at least save the dining table from it — to keep shared family moments Real again.
El Real is a pasta brand that plans to espouse this habit of safeguarding the dining moment from gadget distraction. As a beloved family brand, El Real will position itself as the champion for Real Family moments. The brand focuses on a typical family where we see the journey from the time the kids are growing to present time in order to dramatize the big shift in the way things are. The absence of technology encourages real bonding between siblings and their mother while in the present, gadgets have isolated each one from the intended bonding that should happen during the family reunion.
This advocacy is a good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments. Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.

This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real. Make REAL moments this Holiday Season. #REALunion #Realmoments

For more details, like and Follow El Real’s Facebook Page:

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  1. I love El Real pasta! Merry Christmas po sainyo madam! Happy New Year! tlgang Filipinos Christmas is all about family, handa and gifts does not matter as long as complete ang family and celebrating together!

  2. Yummy cheese! perfect din yan pang gift ehehe, I so love the packaging of it and taste really good! nakakawala ng umay ng ulam kapag nasobrahan ka na...cheese lng katapat.

  3. gnyan din gusto kong matanggap sanang gift hehe, Mommy here eh. I now understand na tlgang pag mommy ka na, what needs more matters tlga kesa sa gusto mong makuha. I so love groceries! soon mgkakaroon na din kami ng Puregold dito! excited! Merry Christmas!

  4. sarap naman ng recipes na yan! copy ko po madam ha, I will cook it! not this New year's eve kasi si mama mgluluto hehe, but this year I will! I never use jolly mushrooms pa, badly want to try tlga! I love mushrooms eh hehe, pero I wanna cook na for my own. THanks for sharing!

  5. sana merong gnyan dito haayy...iba kasi dito madam private and mahal tuition for kinder pa lng yan ha...pero worth it naman kasi tlgang magagaling mgturo kasi kapag public haayy,, mahina ang teacher and need tlga kasama palagi Nanay or tatay pra matutukan anak. Thank you po sainyo na willing to help kids maintain their education!

  6. Thanks for taking tome to read this post Samantha. :) God bless you and Happy New Year! I agree sa quality of education here in our country. Though may mga public schools din na maganda pero tama ka, depende din sa teacher yan. :)

  7. That's so true, yung gusto mo matanggap yung pang-family na lang talga. :) Hahahaha!


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Mommy Practicality is a home and lifestyle blog that's about positive, informative, 
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