Making Christmas Reunions REAL Again

As a tradition, my family sees each other for Christmas to have a lovely meal together, bond, and exchange gifts as well.  I guess it's ...

As a tradition, my family sees each other for Christmas to have a lovely meal together, bond, and exchange gifts as well.  I guess it's pretty the same for most Filipino families.  Our culture is all about family. The mandatory family reunion happens not just once or twice a year, but every chance possible. From Birthdays to graduations all the way to the grand Christmas reunion, family gatherings are always filled with food, catching up, and loads of wholesome family fun.

 Sadly though, we’ve seen many changes in traditional family dynamics — from a simple meal to dance numbers by the grandkids. Families are reaching out to friends and relatives abroad through technology. While technology can be used to connect people, it can also become a wall between family members.  I noticed that kids do not do actual play, but their heads are down looking at a gadget they are holding (which is sometimes bigger that their faces) to play.  Cousins in circle chat with another person online, instead with each other to ask how's everyone doing or to simply play a game.
I am glad though that we made a conscious effort not to make this a new norm whenever we see each other during reunions.  We intentionally put down our phones and be really present during the gathering ang connect with our loved ones.  The times we take out our phones are when we need to take photos.  I am happy that El Real pasta also believes in making REAL connections this holiday.  It isn't really completely giving up your created social media life but to at least save the dining table from it — to keep shared family moments Real again.
El Real is a pasta brand that plans to espouse this habit of safeguarding the dining moment from gadget distraction. As a beloved family brand, El Real will position itself as the champion for Real Family moments. The brand focuses on a typical family where we see the journey from the time the kids are growing to present time in order to dramatize the big shift in the way things are. The absence of technology encourages real bonding between siblings and their mother while in the present, gadgets have isolated each one from the intended bonding that should happen during the family reunion.
This advocacy is a good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments. Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.

This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real. Make REAL moments this Holiday Season. #REALunion #Realmoments

For more details, like and Follow El Real’s Facebook Page:

You Might Also Like


INSTAGRAM @mommypracticality


Mommy Practicality is a home and lifestyle blog that's about positive, informative, 
inspirational and helpful sharing of life experiences of a working mom 
with topics on motherhood, relationships, events, food, travel, shopping, and finances. 
It hopes to influence moms and women to realize 
that it's possible to live a quality life while choosing a practical lifestyle.

Receive all updates via Facebook. Just Click the Like Button Below

Powered By Blogger Widgets